Landing pages and slogans

So a few weeks ago I was working on a landing page – for those who don’t know a landing page is used in online marketing. Its the page that you see when you click on a paid for banner ad or link in a search engine.

It allows the marketeer to target a specific market with a message tailored to that particular person. If your that interested in knowing more about landing pages you can find them on Wikipedia.

I came across this article on Grok dot com about comparing different search engine websites landing pages together and how effective their designs are in assisting users to make the goal. That would be downloading the browser.

Its a really interesting article with some very interesting points including the thing about making buttons red. Personally I think there’s a lot to be learnt from looking at other people’s designs how we can reflect upon our own designs and change them in order to make them more effective in the long term. Design is a sort of constant learning process an attempt to improve and also getting that ‘reading people’s minds’ thing down.

Anyway I was also looking at slogans and how to write effective ones, how we identify slogans as either good or bad. I think its interesting to note how slogans can become so effectively imprinted on our minds even if we hear the slogan years afterward our minds still associate it with the brand.

That was quite a short entry for this week but since I’ve had a long absence in writing new posts it’ll do for now.

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